- Home / Brand Story
Dragon Brand’s Brand Story
A dedication to
Our founder, the late Mr Tan Kim Pheow migrated from Chaonan (South China) in the late 1930s and worked as a marine foodstuffs trader through the post-war tumultuous years. Dismayed by the unhygienic handling of dried bird’s nest, he was determined to improve the process and do it better.
With Mrs Tan, they cleaned nests tirelessly beside oil lamps, weighed and packed each lot personally, insisting on the right colour, taste and yield for his fledgling business. Business grew and in 1957, Dragon Brand Bird’s Nest was founded, named after the Dragon for prosperity and longevity.
A promise of authenticity
Native pickers, working on only 15 pieces per shift, deftly examine and clean each harvested nest with a time-honoured consistency before they are exported to Singapore where they are further cleaned naturally and processed to the strictest of quality standards as you would expect from our brand.
Awakening a newfound vitality
Today, as we celebrate our legacy, a new generation awakens to the authentic
goodness of bird’s nest made and prepared right. Aromatic, golden and always full.
A tonic for wellness or a deserving boost for your beauty routine, our founder’s vision and persistence to provide only the best shines brighter than ever. This striving endeavor is the heartbeat of Dragon Brand, a shared promise to our customers and our mark of distinction for many more generations to come.